NEW BLOG TIME

This blog has now gone out of use, please visit my new blog

www.pooroldjonnyray.blogspot.com

for up to date work and research from summer 2009 through to my third year and onwards.

Cheers,

Jonny

Sketchbook

This is an extract from my current sketchbook - I am working on a brief to create a 'map' of Japan.

- Hand rendered type, referenced from billboard signs in Tokyo - to be printed soon.

Chicago

When visiting Chicago i was given a brief entitled, 'People watching'. The brief asked us produce outcomes that talked about and expressed network and exchange between people in Chicago.

Whilst in Chicago i found the way many of the homeless behaved very interesting - they were very different to any i had ever encountered before. They were friendly and polite and knew exactly how to work their 'clients'. I found them somewhat entrepreneurial as they worked hard, and well for their money. They didn't appear like what you what class a tramp - they were often clean and looked happy and healthy. These entrepreneurial tramps fitted in perfectly amongst the clean, crisp business district - not shunned to the dirtier areas. It felt as though they were part of the financial district and a successful industry themselves to boot.

These are two photographs i took and placed together to express that the tramps are a part of the working financial district and a highly successful one at that. 

The Wanted Ads - Young Team Of The Year

I was recently lucky enough to take part in this day long competition, set up by The Newspaper Society!

I worked in a partnership with Rosie Collins competing against 20 other pairs of young creatives working on a live brief set by HSBC. The brief was centered around their world investment scheme and getting people to come into branches to learn more about it.

The Newspaper society works specifically with local media and thus the idea of the day was to make the ideas work on a local level. We had to come up with ways to intrigue and excite people and thus make them want to go into their local branch to discover more. HSBC is such a huge global brand and so to take it down and make it work specifically for local communities was tricky! However we worked hard and at the end of the day we came out with a final idea which we then presented to a panel of judges made up of industry professionals. It was an immensely beneficial experience presenting to these individuals, they were highly knowledgeable and gave great input and we learnt alot presenting and talking about an idea professionally. Thanks to all the judges for taking time out for the event!

Sadly we didnt win the competition- However there is still the people's vote! 

Visit: www.newspapersoc.org.uk/youngteam   

 Here you can find our idea and all the others. 

Whilst here you can also vote for your favorite ad - give us a vote, we could win some champagne!

To accompany the people's vote St.Lukes created a viral ad which was sent to over 2000 agency contacts to raise awareness about the young team of the year contest.

 

We're in it for a second ( although let down by my partners acting...!).

A great day thanks to all involved!

*Oh also Brand Republic posted an article on the viral and a screenshot of us appears alongside!

 

Funny stuff.

See the full article at - www.brandrepublic.com/News/900886/Newspaper-Society-launches-viral-film/

(VOTE FOR US!)

The Beginning Of...

This piece of work was created in a partnership of myself and Charlotte Cooper.

Brief - 'The Beginning Of..'

From a list of words to work with this title we selected : Civilization.

Most of what makes up our civilization comes from the ground. This image aims to over exaggerate this with a hive of activity going on to express what could be going on right under our feet to make up our world! It was created to be projected onto the floor in an X-ray style to really give the feel we are getting a view into the underground, with people simply treading over unawares of the intense activity going on underground to make up our civilization.

This is the image we projected - a series of papercuttings then scanned into photoshop and worked on more - The images of the projections in action will follow shortly.